The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall
Manage episode 237340068 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt.
In our conversation we discuss:
How misalignment between sales and marketing impacts CEO performance
What factors have the most negative impact on sales rep productivity
The benefits of implementing AI even if you think you have bad data
How the purpose of the CRM has changed and how most companies are using it wrong
Additional Resources:
How AI is Changing CRM (article)
Engage with Ron on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
45 episodes
Share
Manage episode 237340068 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt.
In our conversation we discuss:
How misalignment between sales and marketing impacts CEO performance
What factors have the most negative impact on sales rep productivity
The benefits of implementing AI even if you think you have bad data
How the purpose of the CRM has changed and how most companies are using it wrong
Additional Resources:
How AI is Changing CRM (article)
Engage with Ron on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
45 episodes
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Similar to The Alignment Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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