EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler


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By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.

In our conversation we discuss:

  • What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way

  • How the evolution of sales tech has changed the buyer-seller relationship

  • Why telling sales reps to just increase their activity level alone won’t lead to improved sales results

  • How sales leaders can interact differently with Marketing to get what they need to hit their numbers

Additional Resources:

“Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)

Sales Hacker

Max’s Personal Website

Engage with Max on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

46 episodes