EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"


Manage episode 264663951 series 1949009
By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.

In our conversation we discuss:

  • What value Sales Enablement provides today’s B2B organization

  • Where the majority of companies are getting it wrong when it comes to their established sales process

  • How to ensure Sales Enablement doesn’t become the “fixer of broken things”

  • The key benefits that Sales Enablement can offer the marketing team

Additional Resources:

Company Website

Engage with Ed on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

46 episodes