))
The Amaiz Podcast: David Gluckman talks Product & Branding
Manage episode 281480155 series 2849437
Content provided by Amaiz Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amaiz Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“Author of “That sh*t will never sell” and with a book title like that, you know you’re in for punchy insight from David Gluckman. As he says, “Creating brands is not a democracy”
What does that mean? Find the answer and far more in this fascinating chat with the product and brand development specialist. David takes us through his incredible experience, working through the heyday of consumer culture. Discover why words are underused and why making a statement is essential. From market analysis to formulating thoughts, David shares examples of what to do and what not to do. Don’t rush to complete market research before you listen to this. Contains straight-talking and mild swearing - just look at the book title!
42 episodes
Share
