Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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How to Get High-Value Clients & Appointments Through Specialization | Justin Mattera
Manage episode 209744328 series 2352897
Content provided by Kwesi Sakyi-Gyinae. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwesi Sakyi-Gyinae or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justin Mattera is the CEO of Mattera Management, a marketing company that helps churches, non-profits, and businesses to connect with a greater audience in the world.
Today, we’re talking about service specialization.
In this episode, we also talk about:
• Why Justin decided to specialized mostly on non-profits
• How can specialization help attract high-quality appointments
• What was Justin's biggest fear when he specialized
• What factors to consider before choosing the niche to specialize
• How to deal with the possibility of losing potential deals when you specialize
36 episodes
Share
Manage episode 209744328 series 2352897
Content provided by Kwesi Sakyi-Gyinae. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwesi Sakyi-Gyinae or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justin Mattera is the CEO of Mattera Management, a marketing company that helps churches, non-profits, and businesses to connect with a greater audience in the world.
Today, we’re talking about service specialization.
In this episode, we also talk about:
• Why Justin decided to specialized mostly on non-profits
• How can specialization help attract high-quality appointments
• What was Justin's biggest fear when he specialized
• What factors to consider before choosing the niche to specialize
• How to deal with the possibility of losing potential deals when you specialize
36 episodes
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Similar to The Art of Appointment Setting
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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Go offline with the Player FM app!
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