Artwork

Content provided by Kwesi Sakyi-Gyinae. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwesi Sakyi-Gyinae or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Get the Right PR to Grow Your Business | Carolyn Fraser

24:58
 
Share
 

Manage episode 214256040 series 2352897
Content provided by Kwesi Sakyi-Gyinae. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwesi Sakyi-Gyinae or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few.
Today, we’re talking about how to get the right PR to grow your business.
In this episode, we also talk about:
  • How to distinguish PR from Marketing
  • How to avoid the common PR mistakes business make
  • How to pitch to a popular journalist or media
  • How to execute a PR strategy on a budget
This episode is brought to you by:
Katallyze.io

Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team.
Check out more about Katallyze services here.
  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 214256040 series 2352897
Content provided by Kwesi Sakyi-Gyinae. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwesi Sakyi-Gyinae or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Carolyn Fraser is the owner of The PR Shoppe which is a marketing agency based in Chicago. Carolyn has worked with major brands such as Revlon, Visa, BET Networks, Swizz Beatz, CURLS and Maytag, to name a few.
Today, we’re talking about how to get the right PR to grow your business.
In this episode, we also talk about:
  • How to distinguish PR from Marketing
  • How to avoid the common PR mistakes business make
  • How to pitch to a popular journalist or media
  • How to execute a PR strategy on a budget
This episode is brought to you by:
Katallyze.io

Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team.
Check out more about Katallyze services here.
  continue reading

36 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide