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[15] Regional wine marketing with global reach: Stéphanie Barral on École du vin de Bordeaux
Manage episode 335463043 series 2978323
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As head of École du vin de Bordeaux, Stéphanie Barral is responsible for worldwide Bordeaux wine education. In this episode, she shows the impact of the Bordeaux wine ambassador concept as a successful strategy for regional marketing with global reach, that deserves taking a closer look at.
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