Millennials and philanthropy: understanding the attitudes, behaviours and expectations of millennial donors.

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EPISODE / 3

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Millennials and philanthropy: understanding the attitudes, behaviours and expectations of millennial donors.

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Evidence based, solution focused, impact driven, system changing…rooted in relationships that foster connection, community, engagement and the freedom of choice. These words and phrases characterize the millennial generation’s approach to charity and doing good. In episode 3 of our four part series on the Rideau Hall Foundation’s Giving Behaviour Project, we shine a light on millennials. Featuring conversations with Sarah Roberton, Vice President Corporate and Public Affairs at Environics Research, Scott Haldane, President & CEO of the Rideau Hall Foundation and Mitchell Kutney, co-founder and Chair of Just Change Ottawa, we explore the motivations, attitudes and behaviour of millennials when it comes to giving as well as what charities should do to connect with this generation.

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Transcript

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