The art of the nudge: encouraging giving through behavioural science

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EPISODE / 4

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The art of the nudge: encouraging giving through behavioural science

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In this final episode in our series on the Rideau Hall Foundation’s Giving Behaviour Project, we explore Behavioral Science and how it can encourage giving. The premise behind Behavioural Science is simple – using insights into human behaviour to “nudge” people to make the choices and decisions we want them to. In this episode, we’ll hear how nudging works, its power to influence outcomes and practical solutions for building nudges into your fundraising strategy from Elspeth Kirkman, Head, BIT North America (The Behavioural Insights Team), Lori Radke, National VP, Marketing and Development at the MS Society, Liz Hardy, Head of the Behavioural Insights Team for the Government of Canada’s Impact and Innovation Unit and finally, Scott Haldane, CEO of the Rideau Hall Foundation.

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Transcript

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