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Food Poisoning, Subscription Services & Youtube vs. Facebook Video

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Manage episode 70168913 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate your day.
#LINKS
How to ask a question: https://www.garyvaynerchuk.com/what-y...
How have I had two long format web shows in a world where things should be kept short? It's quite simple really. The thing is, when it comes to content, quality trumps everything. Back in the day, companies like Yahoo would fly me out to their headquarters to try and help then figure out their long format shows. Why was WineLibraryTV doing so well? The real answer was easy: quality is quality is quality. If I can put out a fifteen or thirty minute show and captive an audience, then it has a chance of doing well. If I can't, then it won't. It's not complicated. There are plenty of shit fourteen second videos. There are plenty of "never get off the ground" one minute shows. You'll watch a three hour movie cause it's good, but you will not watch a fifteen second commercial because it's crap.
The length is not the variable in determining the quality. Neither is the sound or lighting or production. It is the message, the message, the message.
But of course having DRock around has made stuff much better. :)

  continue reading

3116 episodes

Artwork
iconShare
 
Manage episode 70168913 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate your day.
#LINKS
How to ask a question: https://www.garyvaynerchuk.com/what-y...
How have I had two long format web shows in a world where things should be kept short? It's quite simple really. The thing is, when it comes to content, quality trumps everything. Back in the day, companies like Yahoo would fly me out to their headquarters to try and help then figure out their long format shows. Why was WineLibraryTV doing so well? The real answer was easy: quality is quality is quality. If I can put out a fifteen or thirty minute show and captive an audience, then it has a chance of doing well. If I can't, then it won't. It's not complicated. There are plenty of shit fourteen second videos. There are plenty of "never get off the ground" one minute shows. You'll watch a three hour movie cause it's good, but you will not watch a fifteen second commercial because it's crap.
The length is not the variable in determining the quality. Neither is the sound or lighting or production. It is the message, the message, the message.
But of course having DRock around has made stuff much better. :)

  continue reading

3116 episodes

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