Ep 036: How your book can grow your membership [ Mini Series]

The Authority Show

Last week I started talking to you about why a book funnel is key for growing your business. So if you haven’t yet listened to that episode, you’re going to want to start there.

This week I’m continuing on that rant from the next angle, which is how your book can be extremely effective in growing your membership program. And if you don’t have a membership program yet, then that’s all the more reason you should give this episode a listen.

A membership can become that next part of the journey for your readers, because it helps them integrate and implement what they’ve learned in your book. It gives them a space to come together with others who understand, so they can get the support they need to make your solution a part of their daily lives.

In this episode, I’ll be going over the pros and cons of having a membership, and how you can connect your membership with your book. We’ll also cover a few reasons a membership program may not be ideal for you depending on how you help others.

But be sure to hear me out, because for most people it’s one of the easiest and most cost-effective ways that you can scale and grow your business.

Tune in to this episode of The AUTHORity Show for all the details. And if you want to hear an inspiring story about someone who’s crushing it in the membership world, check out this previous episode with Faye Cornhill’s story. You can even follow her @fayecornhill if you like.

And if you’re ready to take things a step further and start planning out your book, there are several ways I can help you do that. Check out the options then pick your poison and let’s get you started.

Here are the highlights:

{2:17} Create a space for your readers to come together

{3:16} Memberships add the how to the why & what

{6:10} Memberships are not always a good idea

{9:05} Make sure your messaging works

{11:49} The allure of exclusivity

{12:45} Using your book as a perk of membership

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