Ep 037: How your book can sell more courses [mini series]

The Authority Show

So here we are at our third installment of totally nerding out on how book funnels can be used to grow your business. If you’ve listened with any sort of care to the previous two episodes, you know by now that growing your business is the entire point of writing a book.

But before we proceed, let’s recap, shall we? In week one we talked about WTF a book funnel actually is. Week two was about how your book is a powerful way to grow your membership.

If you haven’t listened to them yet, stop what you’re doing, then go back and start with episode 35.

But if you’re all caught up, then it’s time to discuss how your book can be a funnel into your digital products to further grow your reach. When I say ‘digital products,’ I’m talking about workshops, an online self-study course, or even a larger group coaching program.

And when you place your book at the top of the funnel leading into them, you’ve got a beautifully stacked suite of offers to move your people from one step to the next.

In this episode of The AUTHORity Show, we’ll reverse engineer what it looks like so you can start your people at the beginning, then through each offer you meet their current need, then they move to the next level.

This method helps you carry them through the journey so they can reach that evolved state they’re seeking. The best part is they’re happy and you’re putting good stuff into the universe — and it’s coming right back to you through your growing business. Win-win, my friend.

Are you ready to nerd out with me on the third installment of our book funnel mini-series? Give it a listen, then when you’re done hit me up on Instagram @jessicakillingley and let me know what you enjoyed most from this episode.

Here are the highlights: {1:49} Stacking up your funnel {3:12} The halo effect {4:57} Reverse engineering the funnel {7:46} Maximising the user experience {9:54} Making money every step of the way

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.