Ep 038: How your book drives high-ticket offers [mini series]

The Authority Show

Well, here we are at the final episode of our book funnel mini-series and I’ve saved the best for last. Today we’re talking high-ticket, baby! (It’s always my favorite subject.)

So far, we’ve looked at WTF a book funnel actually is, how it can grow your membership, and how you can use it to sell digital products. While all of these are fantastic, I have one unspoken goal for all of my clients, and that’s to make back their investment (at the very least).

As much as I’d love for them to do that with book sales or $200 workshops, they’ll get the most bang for their buck when they are able to get clients to invest in high-ticket offers.

That's why in this episode of The AUTHORity Show, I’ll cover what a high-ticket item looks like, why clients might choose it over other offers, and why these types of experiences can go for a larger investment.

Then you will have heard every episode and will have everything you need to set up your book funnel the way you want to set it up. You can include one thing, a few of them, or if it strikes your fancy, you can use them all.

Just be sure to hang around until the end because there’s an added bonus that will round out our book funnel series — you won’t want to miss it.

Tune in and when you’re done, come find me on Instagram @jessicakillingley and let me know how you plan to use your book funnel.

Here are the highlights: {2:11} Why would someone take up a high ticket offer? {4:10} The importance of maximising PR on launch {5:47} A high ticket solves a higher percentage of the problem {7:51} Make the biggest impact you can {10:42} Think a little differently {12:46} The journey doesn't stop on publication day

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