How to Build a Buyer Persona (& WHY!?)

The B2B Marketing Podcast

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Creating buyers personas aren't just a conceptual idea, buyer personas aren't a buzz word or just another term that's over used. No, it's all about the foundation of your marketing efforts but even more then that it's the foundation of the business.

Buyers personas aren't just necessary when building out a marketing plan but if you are being honest with yourself you've been operating off of some form of a buyers persona since the first day the company doors opened for business.

20 episodes

#Business #Marketing #Tech #B2bmarketing #Inboundmarketing #Onlinemarketing #Tech Tips