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Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales

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Manage episode 393062157 series 3037235
Content provided by Carlos Nouche & Lisa Schnare, Carlos Nouche, and LIsa Schnare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Nouche & Lisa Schnare, Carlos Nouche, and LIsa Schnare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Companies constantly seek new strategies to drive growth and increase revenue.
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).
But how does their interaction help to pull in the revenue?
The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.
To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

Subscribe to the Podcast or Write a Review :
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
  continue reading

328 episodes

Artwork
iconShare
 
Manage episode 393062157 series 3037235
Content provided by Carlos Nouche & Lisa Schnare, Carlos Nouche, and LIsa Schnare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Nouche & Lisa Schnare, Carlos Nouche, and LIsa Schnare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Companies constantly seek new strategies to drive growth and increase revenue.
In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).
But how does their interaction help to pull in the revenue?
The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.
To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

Subscribe to the Podcast or Write a Review :
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
  continue reading

328 episodes

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