Best Carlos Nouche Podcasts (2024)

1
The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin 39:34

4h ago39:34

39:34

It can be hard sometimes to keep up with the pace of change in the tech landscape. New tools, new possibilities, new categories emerge. Luckily, there are folks whose job is to not only keep tabs on all these trends, but decipher what they mean for the rest of us. One such person, Anthony McPartlin, is our guest today. Anthony is a Principal Analys…

1
Episode 321: Mastering the Art of Cold Calling with Jason Bay 42:29

2d ago42:29

42:29

Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…

1
Episode 320: From Ground Zero to Sales Hero with John Westman 28:05

10d ago28:05

28:05

Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…

1
Adapting from SaaS to Services with Mission Cloud's Dina Otero 38:42

14d ago38:42

38:42

The best Operators I know exhibit "adaptive excellence." They can be dropped into any brand new situation, use their experience and the context of the new situation to figure out what will work best in this new environment, and ultimately thrive. Our guest today is a perfect example of someone who exhibits adaptive excellence. That someone is Dina …

1
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes 35:08

16d ago35:08

35:08

Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a strong emotional muscle. The question is: How does emotional fitness relate to our performance under pressure and our long-term resilience in sales? To help us with this today, we have Ben Drakes, Founder…

1
Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer 27:03

23d ago27:03

27:03

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But things start changing with a little help from AI. How can generative AI align B2B marketing and sales teams for revenue growth in 2024? To help us with this today, we have Nathan Schlaffer, CEO and Fou…

1
The Color-Coding Exercise to Unlock Your RevOps Career Growth 8:26

27d ago8:26

8:26

Operators are employees who want to learn. They want to stretch their minds and better understand an organization and how all its pieces fit together. Yet it's common for Operators to get pigeonholed into a specific Ops function or tied to a specific internal customer or area of ownership. On today’s episode, I’m going to walk you through an exerci…

1
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski 33:08

1M ago33:08

33:08

Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together to achieve success and deliver measurable results. With that in mind, we wanted to know: How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strat…

1
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath 30:57

1M ago30:57

30:57

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and personalized approach. However, it's all about setting a strong foundation. Here's the main question: Why should you understand the problems your company solves when building an ideal customer profile and pip…

1
Why Operators are the Key to Leveraging AI with Copy.ai CMO Kyle Coleman 47:02

1M ago47:02

47:02

It's really encouraging that the tech marketplace is making the transition from AI hype to AI execution. We’re getting into real, concrete use cases that drive outcomes at companies, which is what we care most about on this show. I wanted to talk to someone who is living and breathing those real use cases every day and could share them with the res…

1
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant 38:58

1M ago38:58

38:58

Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation. Let's start with a simple question in mind: Why should you build a…

1
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown 33:37

2M ago33:37

33:37

The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkable. We wanted to find out: How are changes in buyer-seller dynamics causing friction in the sales process? To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. G…

1
Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement 36:47

2M ago36:47

36:47

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That is sales enablement. Sales enablement has become an integral part of every successful organization. So then, we asked ourselves: How can you effectively integrate sales enablement with your sales stra…

1
The Secret to Snowflake's Attribution and Finally Aligning Sales and Marketing with Hillary Carpio and Travis Henry 38:16

2M ago38:16

38:16

It’s not often someone builds something so high-functioning that it’s worthy of an entire book, but the guests on this episode accomplished exactly that. Hillary Carpio and Travis Henry from Snowflake, the cloud data platform, are the authors of Busting Silos, which details how Snowflake unites sales and marketing to win its best customers. Uniting…

1
Episode 312: Find Your Ideal Customer Profile with Eric Holmen 31:41

2M ago31:41

31:41

Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time to fix that. How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention? To help us with this today, we have Eric Holmen, Former CEO of Splash. Eri…

1
Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet 40:28

2M ago40:28

40:28

Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals. If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to pr…

1
How to Forecast within 5% with Paul Shea and Chris Lowry 41:03

3M ago41:03

41:03

Kevin Knieriem, President of Strategic GTM at Clari, wrote, "The sales forecasting process is so much more than just calling a number. It represents the entire operating rhythm of the whole company." On today’s episode, we’re going deep into forecasting, specifically how Operators can contribute to the forecasting motion at their companies. And to …

1
Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders 43:35

3M ago43:35

43:35

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the best. Technology has changed the rules, and that's where the problem lies. Well then, we have a big question: How can you shed some of your limited beliefs when it comes to hiring criteria and moderni…

1
Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm 35:43

3M ago35:43

35:43

The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community? To help us with this today, we hav…

1
The Transition from Planning Mode to Execution Mode with Michael Heilmann 43:26

3M ago43:26

43:26

It's Q1. All of your plans for the new year have been out for a while. You’re off and running in this new Fiscal Year. But how are things going? Were you able to help your company quickly switch from Planning Mode to Execution Mode? That’s what this episode is all about. And the person to help the rest of us more successfully make that transition i…

1
Episode 308: How to Win More with Less in B2B Sales with Guy Rubin 38:24

3M ago38:24

38:24

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data and technology. But that's just one piece of the puzzle. So, today's question is: How can you make revenue more predictable by aligning your go-to-market teams to win more with less? To help us with t…

1
Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis 37:23

3M ago37:23

37:23

Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success. One key area that has gained significant attention in recent years is the enablement function. However, building a successful enablement function requires more than providing employees with the necessary resources . The logical question that comes to mi…

1
Episode 306: Unleash Your Rep Superpowers with Steve Waters 40:42

4M ago40:42

40:42

In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects. How can you find your rep superpowers? What is the difference between coaching forward and call reviews? What data-driven go-to-market strategies allow you to really measure rep productivity? To help us with these incredible topics toda…

1
The Passion for Building and Scaling Iconic Businesses with Noah Marks 42:15

4M ago42:15

42:15

I’ve always marveled at the Operators at larger companies who are tasked with the breadth of challenges and responsibilities that come with a role at that scale. How do they do it? How do they keep all of the details of a larger business in their head? To find out, I sat down with Noah Marks, a serial Operations Executive with a resume that include…

1
Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck 37:09

4M ago37:09

37:09

Achieving sales excellence is not an easy feat. Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line. To solve a problem, you must first acknowledge and understand it. Therefore, ask yourself... What are the top things that get in the way of my sales effectiveness? …

1
Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt 33:56

4M ago33:56

33:56

Sales and marketing professionals often find themselves dealing with immense stress and pressure. Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health. However, work must be done, and life must go on. So, the question of the day is: How can we manage stress in our l…

1
Should Enablement Report to RevOps with Visualize's Carlos Nouche 40:52

4M ago40:52

40:52

On today’s episode, we’re going to explore the relationship between Ops and Enablement and whether, wait for it, Enablement should actually report into a RevOps leader instead of being its own function. To help guide us through that conversation, we’re joined by Carlos Nouche, VP at Visualize, the global leader in implementing the ValueSelling Fram…

1
Episode 303: Breaking Through the Scaling Ceiling with David Weiss 34:15

4M ago34:15

34:15

Dreaming about scaling your business sounds nice. But taking real action and actually making it happen is what sets apart true winners. However, even those who are trying to find it hard to discover the winning formula, often fail. Why are so many companies struggling to scale, and what can they do about it? To help us with this incredible topic to…

1
Episode 302: Inspiring Action Through Storytelling with Karen Eber 40:29

5M ago40:29

40:29

We all love a great story, but few know how to tell one. However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings. So, how can you become a great storyteller by learning the science behind it? To help us with this incredible topic today, we have Karen Eber, CEO and Chie…

1
The Journey from 17th Employee to CEO with BlueConic's Cory Munchbach 42:37

5M ago42:37

42:37

I think earlier in my career, I just assumed that anybody with a "C" at the beginning of their title knew everything. They had all the answers. Of course, this is a preposterous thing to think, but that doesn’t mean that we don’t look to those C-level folks for answers to our questions. So how do the rest of us who might want to sit in one of those…

1
Episode 301: From Tech Sales to Business Conversation with Eric Shaver 37:57

5M ago37:57

37:57

So many sales professionals get caught up in the nitty-gritty of products and tech specs. Then, they wonder why their deals go wrong. We believe it is because they don't have genuine business conversations. So, how can sales professionals switch from sales to a business dialect? To help us with this incredible topic today, we have Eric Shaver, Mana…

1
Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson 1:03:08

5M ago1:03:08

1:03:08

Today is a special day for The B2B Revenue Executive Experience. It is our 300th episode. And we're celebrating it by exploring the podcast's past, present, and future. To help us with this today, we have a very special guest - the founder and host of the first 250 episodes of The B2B Revenue Executive Experience podcast, Chad Sanderson. Now that y…

1
Why "Composability" is the Key to Designing the Modern Tech Stack with HubSpot's Scott Brinker 36:04

5M ago36:04

36:04

If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even see with the naked eye. In 2011, there were 150 companies on the graphic. In 2014, …

1
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight 32:12

5M ago32:12

32:12

When you think of sales, what's the first image that comes to your mind? You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose promises about how good the car is. Well, you're not alone. But the reality is not always what it seems. So, how can we overcome the image of the stere…

1
Episode 298: Is AI Set to Replace SDRs? With Gabe Lullo 35:07

5M ago35:07

35:07

Some people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR). We can't see the future. All we can do is make assumptions. But one thing is clear. It has definitely changed the sales game. So, how do new techs and innovations like AI influence the SDR function? To shed light on this important topi…

1
How This Operator Found, Bought, and Became CEO of Their Own Business with Revenue Accelerator's Christi Loucks 33:43

6M ago33:43

33:43

Making the decision to go off on your own to build your own business is a daunting one. Social media would make you think that it’s all the rage right now to find small businesses, buy them, and then sit back and let the passive income roll in. But while there may be some exceptions to the rule, this isn’t the reality for most businesses. So I was …

1
Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales 29:38

6M ago29:38

29:38

Companies constantly seek new strategies to drive growth and increase revenue. In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps). But how does their interaction help to pull in the revenue? The synergy between ABM and RevOps cre…

1
Episode 296: Personalization and Authenticity in Sales Communication with George Storm 34:46

6M ago34:46

34:46

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. GUEST: George Storm, CEO at Break the Box and Co-Founder at Skills Subscribe to the Podcast or Write a Review : P…

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