Best Lisa Schnare Podcasts (2024)

1
Cold-Calling Requires You to Empathize, Connect, and Direct, per Lisa Schnare, Ep #409 26:01

10d ago26:01

26:01

Now, more than ever, there’s an element of authenticity that must be present when you make cold calls. People are beyond frustrated with AI-generated calls. You know the ones—where there’s dead space at the beginning of the call before someone connects. They have to know that you’re genuinely interested in the result of the call and what they need.…

1
Giulio Segantini’s Three-Step Objection-Handling Process, Ep #411 17:11

2h ago17:11

17:11

Cold-calling may not be the cornerstone of sales like it used to be but it’s still relevant, according to Giulio Segantini. But we must adapt it to today’s world. He believes that it comes down to science. There is psychological evidence to backup the best way to cold-call. It’s obvious what you should and shouldn’t do. You have to listen and ask t…

1
Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta 33:46

40m ago33:46

33:46

When you do something innovative and extraordinary, you go from 0 to 1. While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level. So, we asked: What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business? To help…

1
Employ the Unexpected for Unexpected Cold-Calling Results per Tom Bertrand, Ep #410 16:08

3d ago16:08

16:08

Cold-calling is the fastest way to build rapport and get answers—if you know what you’re doing. If you’re still struggling with cold-calling and feeling ineffective, Tom Bertrand has some great strategies you can quickly learn to transform your results. Sometimes, it takes doing the unexpected to get the results you’re looking for. Listen to learn …

1
Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos 38:09

4d ago38:09

38:09

Revenue growth is a key priority for organizations. Now, let's say you're taking over a revenue team. Where do you start? Or, in other words... How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes? To help us with this today, we …

1
Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter 33:47

11d ago33:47

33:47

Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics. Therefore, we wanted to find out: What are the top sales strategies for effectively scaling your revenue? To help us with this today, we have Greg Nutt…

1
Lester Sydney’s Fun Cold-Calling Opening Line, Ep #408 17:20

18d ago17:20

17:20

Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales …

1
Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin 36:53

19d ago36:53

36:53

Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch? To help us with this tod…

1
How to Cold-Call Your Highest-Probability Group per Scott Channell, Ep #407 26:57

25d ago26:57

26:57

When used correctly and strategically, cold-calling is always relevant. According to Scott Channell, cold-calling is an outbound call to your highest probability group—done methodically—to maximize the odds of an effective conversation. So how does he do it? Scott shares his secrets in this episode of Sales Reinvented. Outline of This Episode [0:42…

1
Episode 321: Mastering the Art of Cold Calling with Jason Bay 42:29

28d ago42:29

42:29

Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…

1
The Importance of Consistent Cold Outreach with Nick Kane, Ep #406 15:53

1M ago15:53

15:53

To Nick Kane, cold-calling is most effective when accompanied by all cold outreach, including emails, canvassing in person, networking, and social selling activities. They must all work together to prospect for new business. How you approach will vary depending on numerous factors, including your industry. But the key to ultimate effectiveness is t…

1
Episode 320: From Ground Zero to Sales Hero with John Westman 28:05

1M ago28:05

28:05

Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…

1
Handling Cold-Call Objections with Mary Jane Copps, Ep #405 21:08

1M ago21:08

21:08

Mary conducted a survey on the future of phone communication in business. She sent it to 724 Senior Executives around the world with a 15% response rate. The comments indicated that when it came to sales, cold-calling was still the preferred method of starting communication. So how do you make your cold calls effective? Mary Jane—better known as “T…

1
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes 35:08

1M ago35:08

35:08

Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a strong emotional muscle. The question is: How does emotional fitness relate to our performance under pressure and our long-term resilience in sales? To help us with this today, we have Ben Drakes, Founder…

1
How David Walter Handles Cold-Calling Objections with Aggressive Agreement, Ep #404 19:01

2M ago19:01

19:01

David Walter doesn’t believe that cold-calling is an art or a science. Instead, he emphasizes that you simply need a blueprint to follow and a desire to want to do the work. He takes a different approach than most, especially when it comes to objection handling. David emphasizes aggressive agreement. Learn his process in this episode of Sales Reinv…

1
Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer 27:03

2M ago27:03

27:03

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But things start changing with a little help from AI. How can generative AI align B2B marketing and sales teams for revenue growth in 2024? To help us with this today, we have Nathan Schlaffer, CEO and Fou…

1
Conquer Intentional Cold-Calling Amy Franko, Ep #403 16:50

2M ago16:50

16:50

According to Amy Franko, cold-calling is simply intentional outreach. Whether you know them or not, it is intentional. You have to find a connection point to take a cold conversation and warm it up. Cold-calling is one of the best and highest uses of your time. Learn how to conquer cold-calling in this episode of Sales Reinvented. Outline of This E…

1
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski 33:08

2M ago33:08

33:08

Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together to achieve success and deliver measurable results. With that in mind, we wanted to know: How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strat…

1
Art Sobczak’s Smart Calling Process, Ep #402 28:47

2M ago28:47

28:47

According to Art Sobczak, cold-calling is dead. He has a better way: Smart-calling. A “smart” call is calling people that you know something about and you have customized, tailored, and personalized a message so it’s relevant to them. This leads to a better chance of engaging with them and moving them to a conversation. Smart-calling is still relev…

1
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath 30:57

2M ago30:57

30:57

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and personalized approach. However, it's all about setting a strong foundation. Here's the main question: Why should you understand the problems your company solves when building an ideal customer profile and pip…

1
Build Your Cold-Calling Courage with Nancy Calabrese, Ep #401 15:27

2M ago15:27

15:27

According to Nancy Calabrese, cold-calling is just networking by phone. It’s relevant because many people don’t do it anymore. It will help you stand out. People feel it doesn’t work because they don’t do it enough. If you’re not practicing daily, you’ll get rusty. It all starts with your mindset. You’re just having a non-salesy conversation with a…

1
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant 38:58

2M ago38:58

38:58

Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation. Let's start with a simple question in mind: Why should you build a…

1
Master the Art and Science of Cold-Calling with Zoya Segelbacher, Ep #400 30:23

3M ago30:23

30:23

The “Science” of cold-calling encompasses the things that almost anyone could implement in a few minutes of training or by using a script. You use an opener, deliver a pitch, talk next steps, and close—all while keeping it short and sweet. Zoya believes that there are best practices that fall between the art and the science. They’re concrete things…

1
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown 33:37

3M ago33:37

33:37

The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkable. We wanted to find out: How are changes in buyer-seller dynamics causing friction in the sales process? To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. G…

1
Mark Sellers Shares a Respectful Cold-Calling Method, Ep #399 20:33

3M ago20:33

20:33

Between people not answering calls from phone numbers they don’t recognize, to spam filters, to people silencing their phones—it’s become harder and harder to connect when making cold calls. What is a salesperson supposed to do? Mark Sellers joins me in this episode of Sales Reinvented to share how he navigates making cold calls (or sending cold em…

1
Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement 36:47

3M ago36:47

36:47

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That is sales enablement. Sales enablement has become an integral part of every successful organization. So then, we asked ourselves: How can you effectively integrate sales enablement with your sales stra…

1
Boost Your Cold-Calling Effectiveness with Kristie Jones, Ep #398 16:56

3M ago16:56

16:56

In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today’s sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of col…

1
Episode 312: Find Your Ideal Customer Profile with Eric Holmen 31:41

3M ago31:41

31:41

Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time to fix that. How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention? To help us with this today, we have Eric Holmen, Former CEO of Splash. Eri…

1
Leverage Your LinkedIn Profile as a Pre-Sales Tool per Mark White, Ep #397 21:46

3M ago21:46

21:46

Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn ho…

1
Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet 40:28

3M ago40:28

40:28

Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals. If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to pr…

1
Your LinkedIn Profile Should Make You Sellable per Kevin Turner, Ep #396 27:08

4M ago27:08

27:08

LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some …

1
Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders 43:35

4M ago43:35

43:35

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the best. Technology has changed the rules, and that's where the problem lies. Well then, we have a big question: How can you shed some of your limited beliefs when it comes to hiring criteria and moderni…

1
Create a LinkedIn Profile that Serves Your Prospects with Karen Tisdell, Ep #395 22:13

4M ago22:13

22:13

Everyone needs a LinkedIn profile. Why? People want to assess whether or not they can like you. They want to determine if you’re credible and trustworthy. Most people want to do this before meeting you or having a conversation so they don’t feel like they’re wasting their time. You have to show up in service to your prospects. How? Karen Tisdell sh…

1
Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm 35:43

4M ago35:43

35:43

The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community? To help us with this today, we hav…

1
Angela Dunz: Be Passionate on Your LinkedIn Profile, Ep #394 20:13

4M ago20:13

20:13

When someone searches for your name in Google, LinkedIn is usually the first result. Take advantage of that opportunity. If you don’t provide someone with a great LinkedIn profile, why would they waste their time on you? Angela Dunz primarily works with attorneys. And according to the research, 94% of people look at an attorney’s LinkedIn profile b…

1
Episode 308: How to Win More with Less in B2B Sales with Guy Rubin 38:24

4M ago38:24

38:24

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data and technology. But that's just one piece of the puzzle. So, today's question is: How can you make revenue more predictable by aligning your go-to-market teams to win more with less? To help us with t…

1
Leslie Hughes: Why You Need to Write Your LinkedIn Profile for Your Prospects, Ep #393 21:27

4M ago21:27

21:27

How do you want the reader to feel once they’ve looked over your profile? What action are you hoping they’ll take? Writing for the reader is essential because it dictates what happens next. When someone feels like you’ve built trust, they’re more likely to take the next step. Leslie shares how to write your LinkedIn profile for your prospects in th…

1
Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis 37:23

4M ago37:23

37:23

Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success. One key area that has gained significant attention in recent years is the enablement function. However, building a successful enablement function requires more than providing employees with the necessary resources . The logical question that comes to mi…

1
How to Tell Your Professional Story on LinkedIn per Rhonda Sher, Ep #392 19:00

5M ago19:00

19:00

70–80% of the time you Google someone, their LinkedIn profile will show up on the first page of results. And people are 2x more likely to believe what’s on LinkedIn than anyplace else. A stellar profile is absolutely essential, regardless of industry. So how do you tell your professional story on LinkedIn in a way that speaks to your ideal client? …

1
Episode 306: Unleash Your Rep Superpowers with Steve Waters 40:42

5M ago40:42

40:42

In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects. How can you find your rep superpowers? What is the difference between coaching forward and call reviews? What data-driven go-to-market strategies allow you to really measure rep productivity? To help us with these incredible topics toda…

1
Learn to Leverage Video on Your LinkedIn Profile with Sheral DeVaughn, Ep #391 14:58

5M ago14:58

14:58

If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it’s important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented. …

1
Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck 37:09

5M ago37:09

37:09

Achieving sales excellence is not an easy feat. Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line. To solve a problem, you must first acknowledge and understand it. Therefore, ask yourself... What are the top things that get in the way of my sales effectiveness? …

1
Creating Content Consistently is Key to LinkedIn Success per Andy Paul, Ep #390 23:33

5M ago23:33

23:33

Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling…

1
Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt 33:56

5M ago33:56

33:56

Sales and marketing professionals often find themselves dealing with immense stress and pressure. Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health. However, work must be done, and life must go on. So, the question of the day is: How can we manage stress in our l…

1
Simple Tweaks to Your LinkedIn Profile Make Profound Impacts per Beth Granger, Ep #389 16:28

5M ago16:28

16:28

If you don’t have a compelling LinkedIn profile, It’s almost like you don’t exist. But how much work do you have to put into creating a compelling profile? Does it require significant time and money? According to Beth Granger, some simple tweaks to your LinkedIn profile might make all the difference. Learn more in episode #389 of Sales Reinvented. …

1
Episode 303: Breaking Through the Scaling Ceiling with David Weiss 34:15

5M ago34:15

34:15

Dreaming about scaling your business sounds nice. But taking real action and actually making it happen is what sets apart true winners. However, even those who are trying to find it hard to discover the winning formula, often fail. Why are so many companies struggling to scale, and what can they do about it? To help us with this incredible topic to…

1
Ryan Rhoten: Your LinkedIn Profile is About You—Not For You, Ep #388 15:05

6M ago15:05

15:05

The first place people meet you for the first time is on LinkedIn. Why wouldn’t you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it’s about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented. Outline o…

1
Episode 302: Inspiring Action Through Storytelling with Karen Eber 40:29

6M ago40:29

40:29

We all love a great story, but few know how to tell one. However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings. So, how can you become a great storyteller by learning the science behind it? To help us with this incredible topic today, we have Karen Eber, CEO and Chie…

1
LinkedIn: Prioritize Connection in a Digital Age, via Laura Hayton, Ep #387 22:04

6M ago22:04

22:04

15 years ago people made connections via industry events, cold calling, and emails. They had limited access to information. That’s just how it was. But the world has changed. We are firmly in the digital age. More buyers are researching online before speaking to someone in sales. LinkedIn, as of 2024, has over 1 billion users worldwide (38 million …

1
Episode 301: From Tech Sales to Business Conversation with Eric Shaver 37:57

6M ago37:57

37:57

So many sales professionals get caught up in the nitty-gritty of products and tech specs. Then, they wonder why their deals go wrong. We believe it is because they don't have genuine business conversations. So, how can sales professionals switch from sales to a business dialect? To help us with this incredible topic today, we have Eric Shaver, Mana…

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