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A creative way to poach your competitor’s audience, with Thibaut Souyris
Manage episode 411640342 series 2804049
In this episode of the B2B Sales Podcast, host Thibaut shares a valuable system for leveraging your competitors' audiences to generate a continuous stream of qualified leads. Discover a step-by-step method to identify potential customers through your competitors' marketing efforts and how to engage with them effectively to increase your meeting bookings.
Main Topics Covered:
- Identifying your competitors using tools like G2 to build a targeted list.
- Conducting a LinkedIn audit of these competitors to evaluate their engagement levels.
- Scrolling through organic posts and ads to find potential leads that match your Ideal Customer Profile (ICP).
- Utilizing tools like Amplemarket to export leads who have shown interest in your competitors' content.
- Crafting outreach messages based on leads' engagements or downloads to initiate conversations.
Useful Links:
- Sign up for the newsletter: https://www.saleslabs.io/tactical
- Book a demo with Amplemarket: https://www.amplemarket.com/demo?source=thibaut.souyris
200 episodes
Manage episode 411640342 series 2804049
In this episode of the B2B Sales Podcast, host Thibaut shares a valuable system for leveraging your competitors' audiences to generate a continuous stream of qualified leads. Discover a step-by-step method to identify potential customers through your competitors' marketing efforts and how to engage with them effectively to increase your meeting bookings.
Main Topics Covered:
- Identifying your competitors using tools like G2 to build a targeted list.
- Conducting a LinkedIn audit of these competitors to evaluate their engagement levels.
- Scrolling through organic posts and ads to find potential leads that match your Ideal Customer Profile (ICP).
- Utilizing tools like Amplemarket to export leads who have shown interest in your competitors' content.
- Crafting outreach messages based on leads' engagements or downloads to initiate conversations.
Useful Links:
- Sign up for the newsletter: https://www.saleslabs.io/tactical
- Book a demo with Amplemarket: https://www.amplemarket.com/demo?source=thibaut.souyris
200 episodes
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