How To Get Your Customers To Multiply Themselves With Steve Gordon

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Not everyone is born a salesperson. Some get uncomfortable with referrals or having to decide instantly on our actions. We value space and need a reasonable time to think before we can carefully plan and execute our next steps for the business. But if you take too long, how can you get your customers to multiply themselves?

In this episode, Steve Gordon shares his expertise in referral marketing. He also discusses how to make a “referral kit,” a powerful marketing strategy.

He shares some practical tips on how budding entrepreneurs can deal with the challenges they might face. Steve also talks about how you can create the reality you want for your business.

About Steve

Steve Gordon is the founder of The Unstoppable CEO and the author of Unstoppable Referrals: 10x Referrals Half the Effort and The Exponential Network Strategy. He helps business entrepreneurs make leveraged marketing systems intending to lessen their time in dealing with the technical side of the business so that they can focus more on the essentials.

Unstoppable Referrals: Get Customers to Multiply Themselves

Steve’s Background

• Steve was trained in the technical field and went to an engineering school.
• He was 28 years old when he became CEO of a consulting firm.
• They did not have an organized system of getting referrals. This sparked his interest in marketing, to get customers to multiply themselves. He only learned by experience.
• He started with direct response marketing. The firm grew, and he enjoyed getting involved in the marketing and sales aspects.
• He then decided to focus on that side.

Biggest Challenge in Marketing

• The biggest challenge that he was able to conquer was starting the firm that he is currently running.
• He thought that starting his own company would be easy. But figuring everything from scratch is his toughest challenge.

Overcoming Challenges to Get Customers

• As entrepreneurs, persistence is vital. You need to be unstoppable.
• You will continuously encounter things beyond your knowledge and control, but you need to keep on slogging until you find the right path.
• Steve keeps in mind what he wants to create. He stays consistent and persistent until he moves closer to his goals.

Advice For Starters

• The first problem that needs to be solved is how to get customers. One of the ways to do this is through getting referrals.
• Referral marketing boils down to two things; first is asking a lot, and second is followin

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