Inside The Mind Of A Master Marketing Mechanic With Chris Goegan

The Best Business Podcast With Daryl Urbanski

As an entrepreneur, knowing your niche early on is essential to have a clear focus on the road where you're headed. Along the way, you have to identify the most relevant problem, which you must prioritize. Remember, you have to fill a specific gap in the market to draw customers to you naturally. Like any other field, there are processes you must follow and marketing strategies you can use to formulate the most effective solutions for your business problems.

In today’s episode, we’re joined by the master marketing mechanic Chris Goegan. He’s here to discuss how startups and multimillion-dollar companies can break through what’s holding them back and figure out the gaps in their marketing. He also talks about his experiences as an engineer-turned-salesperson and the business lessons he learned from being a long-distance endurance athlete. If you want to improve your business problem-solving skills, make sure you tune in to the episode!

About Chris

Chris Goegan is a business growth consultant who helps clients grow and scale their businesses using his proprietary methodology called Engineered Marketing. Engineered Marketing is a time-tested and proven way of building the ultimate integrated internet selling machine. Chris has a background as a high-volume manufacturing engineer, sales professional, marketer, and endurance athlete.

How to Identify and Solve Marketing Problems Effectively

How Chris Got Bitten by the Marketing Bug

• Chris started as a mechanical engineer. He worked at manufacturing plants and Ford Motor Company.
• They sent him to the worst areas of the plant to make it better, and they will fire him if he doesn’t.
• His experience as an engineer taught him to find and prioritize the problem in an area that will give the biggest returns when you fix it.
• Chris would put short-term fixes to test and long-term fixes in place to monitor and analyze things. His experience honed his strategy and problem-solving skills.

Identifying the Problem

• In his experience as an engineer, they have some data that offers a general overview of the problem.
• Then he would start peeling the layers back. Through this, he can see where they're getting the worst efficiencies and understand how each part is made.
• If you keep things upstream, it’s going to help you think about downstream.
• Prioritize the biggest one among multiple problems and work on those first. Then keep going down the list and solve the rest.

The Marketing Process

• As both an engineer and a marketer, Chris learned that the principles are the same, although the steps are different.
• It doesn’t matter which marketing strategy you have; the principles remain the same for all of them.

Fixing the Problem

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