Key Principles of Being A Franchise Player in Business with Todd Staples

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Are you wondering why some products sell better even when they’re largely similar? What makes a single product stand out, especially in a saturated market? The first thing you have to know is that marketing plays a huge role. It doesn’t matter how good your product is; you need to learn how to attract people, make them stay, and finally purchase from you. There are several experts that can make marketing sound complicated, but go back to the basics.

Stay simple and focused. Solve your bottlenecks first before considering any complicated campaign.

In this episode, Todd Staples joins us to talk about how marketing and products go hand-in-hand. He shares the key principles and benchmarks to look for when improving conversion rates and how research is at the heart of solving bottlenecks. You need to use both quantitative and qualitative data to understand how your customers think and behave. Simple but effective changes can double sales and generate revenue you’d only ever dream of.

At the end of this episode, you’ll get a clear understanding of how to consistently improve your marketing with simple but proven strategies!

About Luke

Todd Staples is an executive leader with over 15 years of experience helping businesses grow by utilizing strategy and data-driven marketing plans. He has a proven record of innovative business development, database marketing, and e-commerce marketing. He is currently the Head of Healthcare Innovation at ACTO and was previously the Regional Vice President of Business Strategy at Stream Companies.

Three Reasons to Listen to the Podcast:

1. Discover why having a good product is one part of business success and why you need to back it up with strong marketing.
2. Learn the key principles of marketing and how you can apply both quantitative and qualitative research to grow your business.
3. Understand why simple strategies are often the most effective but most overlooked by business owners.

Essential Marketing Tools for any Business and Franchise

Todd’s Experience with E-Commerce

• Todd created a light bulb for the automotive industry and found that having a website is useless if you don’t know how to market and drive traffic.
• He then set up a Yahoo store and sold 2 to 3 bulbs a week. Todd shared that it felt more like a hindrance rather than a business at that point.
• However, this experience taught him that he enjoys marketing more than product development.

Marketing and Products Go Hand-in-Hand

• Remember that your product should have marketing. You can’t have one without the other.
• For any business to survive, you need three people to focus on the product, operations and finance, and marketing.
• Most en

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