Amplifying Your Message – Traditional Media or a Podcast Interview Strategy?

The Best Guest

In this week's episode of The Best Guest we're looking at some of the differences and similarities between traditional media and a podcast interview strategy.

Key Takeaways

1. Podcasts have become more mainstream and continue to grow in popularity, with a dedicated and engaged audience.
2. Traditional media outlets have a massive reach, attracting millions of viewers and readers, while podcasts usually cater to smaller niche audiences.
3. Podcast interviews provide more extended and in-depth opportunities for guests to showcase their expertise and connect with the audience compared to TV segments.
4. Both podcasts and traditional media can enhance credibility and authority for a brand or individual.
5. Traditional media provides third-party validation, building trust among potential customers, while podcasts offer an unspoken endorsement from hosts and a chance to connect with their engaged audience.
6. The tone of podcasts tends to be more conversational, allowing guests to showcase their personality and authenticity.
7. Podcasts offer networking opportunities with hosts, who may be potential clients, open doors for other speaking engagements or collaborations.
8. Podcasts are accessible worldwide and offer the convenience of on-demand consumption, increasing the reach of a guest's message to different time zones and locations.
9. Both traditional media and podcasts are conducive to storytelling, which helps build a stronger connection with the audience.
10. Podcast appearances can provide SEO benefits by increasing website traffic through links in show notes and social media mentions.

Connect with Victoria Bennion

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