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Be Memorable… Tell Stories
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Stories build an emotional connection and make listeners stick around longer. They lower our defences and they enable us to teach principles in a much more engaging way than sharing a list of bullet points. Today we talk about:
- Why telling stories is so powerful
- What elements to include in your stories
Key Takeaways
- When we hear a story our brain lights up, the neurons wire together which triggers us to remember more of the information we're hearing
- A good story consists of a 5 act structure set out by John Yorke in Into the Woods
- Well told stories release chemicals in the brain. They give the listener a hit of dopamine, oxytocin and PEA which make them feel generous, trusting and in a good mood
- Your stories don't have to be long and they don't have to be perfect
- The more you practise telling stories the better you'll get
Mentioned in This Episode
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