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Being Visible Online with Paige Arnof-Fenn
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In this week's episode of The Best Guest we welcome the founder & CEO of global marketing and branding firm Mavens & Moguls, Paige Arnof-Fenn.
We talk about:
- The importance of establishing an online presence
- Effective strategies for building your brand
- Utilising LinkedIn
About Paige Arnof-Fenn
Paige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Key Takeaways
- Significance of Online Visibility: Being invisible online is a detrimental strategy. In today's digital age, people use online presence, particularly on platforms like LinkedIn, as a measure of credibility and trustworthiness.
- Everyone is a Brand: Regardless of status, everyone has become a brand in the digital space due to social media platforms. Consistency and authenticity are crucial in shaping and maintaining this personal brand.
- Strategic Approach to Online Presence: Rather than spreading yourself thin across multiple platforms, focus on one or two that align with your strengths and where your target audience engages the most.
- Authenticity and Professionalism in Online Engagement: Remain true to yourself while maintaining professionalism in your online presence. Inconsistencies across different platforms can lead to confusion and a lack of trust among your audience.
- The Power of Consistency: Reinforce one or two key messages consistently across all touchpoints to build a strong brand identity that resonates with your audience.
- Harvard Business School Case Study Experience: Harvard created two case studies on Paige's entrepreneurial journey, illustrating the shift from corporate to entrepreneurship, reflecting the growing interest in students wanting to start their own businesses.
- Advice for Aspiring Entrepreneurs: Conduct thorough market research to validate your business idea, focusing on the target audience's needs. Additionally, stay adaptable and consistently evaluate and update your marketing strategies to align with changing environments and audience preferences.
Quote
If you don't exist online, you really don't exist anymore
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