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Creating a Business that Fits Your Life with Laura Robinson
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In this week's episode of The Best Guest we welcome Worditude's Laura Robinson.
We talk about:
- Course creation
- What it means to have a comfy business
- The importance of staying true to what you want from your business
About Laura Robinson
Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.
Key Takeaways
- Deadlines can be useful as a tool to enhance your productivity.
- Use writing as a way to clarify your thoughts and express yourself effectively, especially if public speaking is intimidating.
- It can help to overcome the fear of public speaking by starting with smaller, familiar platforms. Gradually build your confidence through consistent practice and exposure, such as guest appearances on podcasts or webinars.
- Personalized guidance can accelerate your growth and provide specific feedback for improvement.
- Use tools like Notion to manage your ideas and prioritize content that delivers substantial value.
- Valuable and actionable content is likely to resonate more with your audience than overly polished but less useful material.
Mentioned in This Episode
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