From Keywords to Clients: Brandon Leibowitz on SEO Strategies for Business Growth

The Best Guest

In this week's episode of The Best Guest we're joined by Brandon Leibowitz, the founder of SEO Optimizers which is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales and leads. We talk about:

• The importance of using the right keywords in your content
• The mistakes people are making with their SEO
• What reputation management involves

Key Takeaways

1. Importance of Keywords: Using the right keywords is crucial for effective SEO. Keyword research helps identify high-search-volume keywords that are relevant to your business and have buyer intent. Long-tail keywords are valuable for targeting specific audiences.
2. Mistakes in SEO: Common mistakes in SEO include neglecting backlink building. Backlinks, especially from relevant and authoritative websites, are essential for building trust and credibility with search engines.
3. Reputation Management: Reputation management involves managing and improving a company's online image. It includes strategies to push down negative search results, build positive online content, and optimize social media profiles.
4. Press Releases and SEO: Press releases can be useful for branding and exposure but may not have a significant impact on SEO. They used to be more effective in the past for building backlinks, but now quality and relevancy of backlinks matter more.
5. Backlink Building Strategies: Backlink building should focus on quality and relevancy. Analysing competitors' backlinks can provide insights into effective strategies. It's important to build diverse backlinks from different sources and related websites.

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