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The Floor’s Open (Part 3): Promoting Yourself on a Podcast, Following Up and What Materials to Give a Podcast Host
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In this week's episode of The Best Guest we're answering more of your questions about being a podcast guest:
- How can I make sure that I'm effectively promoting myself or my business when I'm a podcast guest?
- Should I send a thank you note or follow up after the podcast interview?
- Should I provide any promotional materials or assets to the podcast host?
Key Takeaways
- Tailor your message: Understand the podcast's audience by checking the show's description and reviews. This will help you tailor your message and talking points to effectively connect with the listeners.
- When you're a podcast guest, position yourself as an authority: Share valuable tips, insights, and advice during the interview to showcase your expertise and add value to the listeners' experience.
- During your podcast interviews use compelling stories: Prepare anecdotes or case studies that illustrate how your business has helped clients or solved problems. Stories are memorable and bring the interview to life.
- Show gratitude: Send a thank-you note within 24 to 48 hours to the host, expressing appreciation for the opportunity to be a guest on the show. Personalize the message and mention enjoyable aspects of the interview.
- Share additional resources: Consider sharing articles, tools, or relevant links that could benefit the host or the listeners. This demonstrates your commitment to adding value and makes it easier for the host to share those resources.
- Prepare promotional materials: Have a high-quality headshot and biographies of different lengths (short and slightly longer) ready for the host to use. Also, provide relevant links such as your website, social media profiles, and any lead magnets or resources you mentioned during the interview.
- Make a great impression as a podcast guest: Providing these materials shows your professionalism and helps the host easily access the necessary information.
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To learn more about working with us visit https://victoriabennion.com/
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