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The Power of Email Marketing with Hillel Berg
Manage episode 360371043 series 3286606
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In episode 79 of The Best Guest we welcome email marketing expert Hillel Berg. We talk about:
- The common mistakes people make with their email marketing
- Ways to grow your email list
- The typical ways people leave money on the table with their email marketing
About
Hillel Berg is an Email Marketing Expert. His self-titled company provides email marketing services to e-commerce companies to help them get the most from their email marketing efforts. He's also the host of Inboxing, the podcast about email marketing.
Key Takeaways
- The biggest mistake with email marketing is not doing any
- Think content, content, sales with your email marketing
- Segment your list and send relevant emails which will improve engagement
- Everyone loves to receive a Happy Birthday message from brands with a coupon
- You want to send as many emails as you can without getting annoying
- Lead magnets are important for every single business
- It's essential to have a good welcome sequence. Automations are way more effective than campaigns
- Once you have a lead magnet, let everyone know about it
- Webinars are a great way to get people on your list
- Permission isn't permanent so always have an unsubscribe option
- it's a good idea to purge, especially if you are active and you send emails and people are not engaging sunset, flow, let 'em go.
- A little personalisation can go along way
Quote
Another thing a lot of brands aren't doing which is huge, is to realize that email is a one-to-one. One of the biggest mistakes people make is that they think of email as one to many. Like they're putting up a billboard but if you write your emails like you're writing to one person, you're writing to a friend, and you just say it out loud, that could be such a difference maker and engaging your audience. And it could be a small audience. It could be 50 people. But a customer could be worth, half your livelihood.
Mentioned in This Episode
Chad White Email Marketing Rules
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