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The Power of High-Ticket Services with Janine Coombes
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In this week's episode of The Best Guest we welcome positioning and messaging expert Janine Coombes.
We talk about:
- Pricing high ticket services
- Content marketing and selling
- How to overcome a fear of visibility
About Janine Coombes
Janine Coombes is an offer positioning and messaging expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.
Key Takeaways
- Many coaches and consultants tend to jump into marketing tactics like social media and funnels before defining their target audience and refining their offerings.
- Pricing high-ticket services requires finding the right balance. Janine's advice? Find a price that feels slightly uncomfortable but still aligns with the value you provide.
- One-to-one services offer simplicity and depth. They allow you to focus on helping clients without spreading yourself too thin.
- Crafting high-ticket service packages involves understanding your audience and tailoring your offerings to meet their specific needs.
- Being visible in your business can be daunting, but it's essential for success. Showing your face and sharing your voice is crucial for making an impact in a crowded market.
- Confidence in being visible takes time to develop. It's a gradual process of stepping out of your comfort zone and seeing the positive outcomes that result.
Quote
Who knows who you are already? Who's already in the market for what you're selling right now? Get in front of them first.
Mentioned in This Episode
Download Janine's workbook, 6 Steps to Charging More with 100% Confidence, here
Access The Ultimate Guide to Creating and Selling Service Offers here
Connect with Janine Coombes
Connect with Victoria Bennion
To learn more about working with us visit https://victoriabennion.com/
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