))
How To Craft an Irresistible Story for Your Brand with Brittney McDonald | Ep. 116
Manage episode 340207481 series 3303578
Content provided by The Big Possible. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Big Possible or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Prior to founding BLANK, Brittney spent a decade at various global creative agencies before transitioning into the startup world, helping build companies from the ground up. It’s through her work with startups, specifically at Venice-based startup FNDR, that she began focusing her attention on initiatives and projects that create significant impact at a systemic level, either through innovation or changing our mindset and behavior.
In working with startups, she's engaged with founders who are creating the brands of tomorrow. the next wave of business –helping them understand the aspects of their brand that need to pivot in order to scale to their next phase of growth. Whether that be raising another round of capital, scaling their team, or getting to an initial launch.
Brittney's mission is to help Brands and individuals figure out how to put their narrative into the world and build their sustainability.
Segmented timestamps:
[01:18] - A bit about Brittney, what she does, and her superpowers
[04:47] - How Blank was born and what it offers in the start-up and sustainability space
[11:23] - Why Blank is a wrapper in how Brittney helps people take their narrative into the world.
[16:03] - How to craft a great story and infuse culture into your messaging for your brand
[17:33] - Creating a good press and setting yourself up for a risk to hit your goal
[20:47] - Brittney’s tips for relieving productivity stress when feeling overwhelmed in her business
[23:24] - How to reach out, connect or learn more about Brittney
Notable Quotes:
“We can have a great idea of a business, but if it doesn’t resonate with people, it doesn’t mean anything.” ~ Brittney McDonald.
“People buy into the emotional aspect of a brand.” ~ Brittney McDonald
“Your WHY in business should always remain the same; your what and how can be the pivot.” ~ Brittney McDonald
Reach Brittney at:
Website: https://abtblank.com/
LinkedIn: https://www.linkedin.com/in/brittneymcdonald264/
Instagram: https://www.instagram.com/__blankofficial__/
Get more from The Big Possible show:
Website: https://www.thebigpossible.com
Follow us on social: @follownoah @thebigpossible
RSVP for our next epic retreat here.
In working with startups, she's engaged with founders who are creating the brands of tomorrow. the next wave of business –helping them understand the aspects of their brand that need to pivot in order to scale to their next phase of growth. Whether that be raising another round of capital, scaling their team, or getting to an initial launch.
Brittney's mission is to help Brands and individuals figure out how to put their narrative into the world and build their sustainability.
Segmented timestamps:
[01:18] - A bit about Brittney, what she does, and her superpowers
[04:47] - How Blank was born and what it offers in the start-up and sustainability space
[11:23] - Why Blank is a wrapper in how Brittney helps people take their narrative into the world.
[16:03] - How to craft a great story and infuse culture into your messaging for your brand
[17:33] - Creating a good press and setting yourself up for a risk to hit your goal
[20:47] - Brittney’s tips for relieving productivity stress when feeling overwhelmed in her business
[23:24] - How to reach out, connect or learn more about Brittney
Notable Quotes:
“We can have a great idea of a business, but if it doesn’t resonate with people, it doesn’t mean anything.” ~ Brittney McDonald.
“People buy into the emotional aspect of a brand.” ~ Brittney McDonald
“Your WHY in business should always remain the same; your what and how can be the pivot.” ~ Brittney McDonald
Reach Brittney at:
Website: https://abtblank.com/
LinkedIn: https://www.linkedin.com/in/brittneymcdonald264/
Instagram: https://www.instagram.com/__blankofficial__/
Get more from The Big Possible show:
Website: https://www.thebigpossible.com
Follow us on social: @follownoah @thebigpossible
RSVP for our next epic retreat here.
Links and Info:
- For more insights and resources, visit The Big Possible.
- Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
- Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.
Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.
154 episodes
Share
