S1E3 - 5 Things Retailers Overlook

The Big Small Expert

• 7/14/23
• The Big Small Expert
• 5 Things Retailers Overlook - S1E3

Imagine walking into a retail store, greeted by mismatched light bulbs, scuffed walls, and grimy windows. Sounds unappealing, right? That's because the small details in your business can make or break a customer's experience. I'm Melissa Palermo, here with my two decades of retail wisdom, ready to share overlooked aspects that could transform your small business into a customer magnet. We'll tackle everything from maintaining a professional ambiance, which is not just about cleanliness, but also about consistency and attention to detail.
But we're not stopping at the surface. Have you ever thought about using often ignored spaces in your store as marketing tools? Sounds intriguing, doesn't it? We'll explore how to make the most of these spaces, like turning your store's bathroom into a branding opportunity. Yes, you heard it right! I'll spill the secrets on how you can engage your customers, even in the restroom, with event flyers and promotional material. We'll also discuss how something as straightforward as collecting customer emails can be a game-changer. So join me, as we journey through the retail world, focusing on those small details that can lead to big success. Trust me, you don't want to miss these insights!

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.
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