Are your customers' shopping carts missing that extra bit of sparkle? Welcome to the world of impulse buying! In this riveting episode, I, your Big Small Expert, unveil the intricate psychology behind this phenomenon and how it can boost your small business sales, especially during the holiday season. Discover the three main drivers that spur custo…

Are you feeling overwhelmed by the maze of insurance options for your small business? Take a deep breath, we've got you covered. On this edition of the Big Small Expert podcast, we bring on board Chelsea, an insurance aficionado with a wealth of experience to demystify the world of insurance for small businesses. From commercial property insurance …

Do you want to take your small business to the next level this holiday season? Your ticket to maximizing holiday sales is right here! I'm your host, Melissa Palermo, and I'm here to guide you through the bustling holiday period with some expert tips. From streamlining your inventory to smart clearance sales tactics, we'll tackle it all. You'll lear…

Struggling to push your small business forward? Don't worry, we've got you covered. This insightful episode is a treasure trove of strategies and tips to overcome the barriers to small business growth. We start with the basics, emphasizing the importance of hiring the right people, delegating tasks to free up your time to work on your business, and…

Are you tired of experiencing stagnant growth in your local business? In our chat with seasoned retail veteran Melissa Palermo, we crack open the vault of her 20-year experience, offering you invaluable insights and strategies to help you scale your business. She underscores the power of understanding your target market, the art of pricing, and the…

From humble beginnings selling comic books out of a spare room to owning a thriving brick-and-mortar store, Ralph Watts, the soul behind Comics and Paperbacks Plus, shares his fascinating entrepreneurial journey with us. Ever wondered how to kickstart your small business? Ralph emphasizes the value of starting small, making measured leaps and under…

Have you ever wondered why Facebook marketing is an absolute game-changer for small businesses? This power-packed episode will decode exactly how you can unlock its potential. I'll be launching into the demographics of Facebook and Instagram, and the importance of knowing your target market. Get ready to learn the art of establishing a successful b…

Are you ready to master the art of inventory management for your small business? This episode is your comprehensive guide. I discuss the significance of having an assortment plan - a strategic approach that ensures you always have the right product, at the right quantity, at the right time for your customers. Using a POS (point of sale system), I s…

Eager to discover how to avoid the pitfalls that could be setting your customers up with bad habits? Join me, Melissa Palermo, your Big Small Expert, as I navigate you through the dangers of continuous discounting, the risks of high-low pricing, and why you should never entertain haggling. I'll also reveal why a strict return policy can turn your s…

Ever wondered how to make your emails stand out in an overflowing inbox? It's time we cracked the code together! Join me, your Big Small Expert, Melissa Palermo, as I unveil the secrets of successful email marketing in the world of thriving small businesses. Drawing from two decades of retail experience, I decipher the do's and don'ts of this poten…

7/14/23 The Big Small Expert 5 Things Retailers Overlook - S1E3 Imagine walking into a retail store, greeted by mismatched light bulbs, scuffed walls, and grimy windows. Sounds unappealing, right? That's because the small details in your business can make or break a customer's experience. I'm Melissa Palermo, here with my two decades of retail wisd…

7/11/23 The Big Small Expert Be the Face of Your Business - S1E2 Big box retailers are faceless corporations. Learn how to become the face of your business and just how beneficial it can be to your small business. Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly h…

7/7/23 The Big Small Expert Finding Your Target Market - S1E1 Everyone is NOT your customer. Learn how to figure out exactly who you should spend your marketing dollars on advertising to and why it's so important to drill down to a very specific shopper. Thanks for listening! Find even more tips and tricks on how to make your small business a succe…