S1E5 - Training Your Customers

The Big Small Expert

Eager to discover how to avoid the pitfalls that could be setting your customers up with bad habits? Join me, Melissa Palermo, your Big Small Expert, as I navigate you through the dangers of continuous discounting, the risks of high-low pricing, and why you should never entertain haggling. I'll also reveal why a strict return policy can turn your sale into a fail, and how to instead, train your customers to appreciate your product's real value and quality.
But it's not all about what to avoid! Let's also delve into the strategies that will build customer loyalty for your small business. Learn how to effectively navigate the choppy waters of social media comments and use the algorithm to your advantage. Uncover the golden ticket to customer retention through loyalty programs that leverage customer data and their purchasing behavior, for relevant rewards and discounts. Gear up and let's boost your small business together.

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Chapters

1. S1E5 - Training Your Customers (00:00:00)

2. Training Customers and Avoiding Regret (00:00:01)

3. Customer Loyalty Through Storytelling and Interaction (00:14:01)

4. Loyalty Programs (00:17:51)