The Power of Impulse Shopping

The Big Small Expert

Are your customers' shopping carts missing that extra bit of sparkle? Welcome to the world of impulse buying! In this riveting episode, I, your Big Small Expert, unveil the intricate psychology behind this phenomenon and how it can boost your small business sales, especially during the holiday season. Discover the three main drivers that spur customers to spontaneous purchases - value, urgency, and novelty - and learn how to arrange your store to ignite this impulse. With strategies like setting up a dedicated impulse section or offering limited-time deals, you're in for a treat as we dive into this goldmine.
Now, let's unravel some more secrets. The art of impulse shopping is not just about placing items strategically. It's also about creating an appealing, convenient shopping experience that leaves an indelible imprint on your customer's mind. From choosing the right price points to selling delectable food and drinks, we traverse a plethora of tactics that can increase impulse purchases. The power of related products, practical items at the cash register, and the provision of baskets - each step intricately woven to captivate your customer in the spell of impulse shopping. If you're ready to revolutionize your business, tune in for this whirlwind journey through the world of impulse shopping.

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.
Want to be part of an upcoming podcast episode? Email The Big Small Expert to submit your questions to our Big Small Expert, Melissa Palermo at [e-mail]