))
How I became the king of viral videos: Jonathan Skogmo, Founder of Jukin Media
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on March 13, 2023 10:28 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 355116559 series 3420265
Content provided by Sam Barcroft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Barcroft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jonathan Skogmo is not easily put off. His first business was shut down for being deemed illegal by the grown-ups. He was 10 and had syndicated his newspaper delivery round.
A few businesses later (including above ground pool installation and mobile DJing), he found himself unable to get hired as a valet in Hollywood, desperate to break into the entertainment industry.
Eventually, whilst working as a labourer, his employer took pity and granted him an entry into the world of clip shows. Once he survived the hazing, Jonathan quickly realised that the dinosaurs employing him had no idea how the internet, and Youtube, could disrupt the entire sector.
And that is when Jonathan’s rollercoaster ride to success starts.
Jonathan went on to found and run Jukin Media, the viral video powerhouse that figured out how to pay people for their home videos, and then licence this user-generated-content for brands.
From Wired Magazine to the Wall Street Journal - Disney, CBS, Paramount, pretty much any media brand you care to mention have featured Jukin videos. Fail Army, People are Awesome and Pet Collective are all Jukin channels which together have garnered over 200 million fans and 110 billion lifetime views.
‘Pioneer’ almost doesn’t feel like a big enough word for what Jonathan has achieved in an industry which didn’t exist before he founded Jukin in 2009.
Hosted by new media entrepreneur Sam Barcroft, in this episode Sam explores:
- The importance of test business micro-proofs as soon as possibly after starting
- How to seize the opportunity of capturing multiple revenue streams
- When when to walk away from an offer to buy your company
Sam Barcroft
Produced in association with the brilliant Spirit Studios
Executive Producer: Fred Casella
Sound Designer: Will Horrocks
Producer: Lauren Abery
Created by: Sam Barcroft
And to join the Creatorville community, where we support creative entrepreneurs to grow valuable businesses, subscribe at Creatorville.co
The Big Swing on Twitter
The Big Swing on LinkedIn
15 episodes
Share
