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How I Created a Subscription Platform from Scratch: Tobi Oredein, Founder and CEO of BLACK BALLAD
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Online subscription platforms are one of the toughest things to build in media-land. Even storied, venerated media brands like The Times have struggled to get this business model to work.
But Tobi Oredein has successfully created and scaled BLACK BALLAD - the UK’s most popular multimedia platform for black British women - despite the odds being stacked against her.
Packed full of high quality, super-relevant articles, BLACK BALLAD resonates deeply with the thousands of people who pay to subscribe each month.
It's the go-to digital destination for this community - a place where they can be safely seen and heard in all their diversity, and Tobi has advertisers queuing at her door.
Tobi’s success is all the more remarkable for the fact that the entrepreneurial journey is so tough for those from working-class background, for people of colour, and even harder still for women of colour.
The story of Tobi’s success is not celebrated enough, and it speaks to the power of passion when it comes to creating high quality content for an under-served audience.
Hosted by pioneering new media entrepreneur Sam Barcroft, in this episode Sam and Tobi explore:
- What real engagement with a community means for entrepreneurs
- The challenges of breaking in to journalism
- The importance of living your values through your business and the benefits that brings
- How success can change you in unexpected ways
- The need to stay flexible in order to win big
To get in touch:
Tobi
Sam
Produced in association with the brilliant Spirit Studios
Executive Producer: Fred Casella
Sound Designer: Will Horrocks
Producer: Lauren Abery
Created by: Sam Barcroft
And to join the Creatorville community, where we support creative entrepreneurs to grow valuable businesses, subscribe at Creatorville.co
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