Episode 1: Introducing the Bootstrap MBA

The Bootstrap MBA

This is the first episode of the Bootstrap MBA, a podcast by Jakob Greenfeld. In this introductory episode, I summarize what my plan for the next 12 month is, what the bootstrap MBA is all about, how I came up with the idea, my motivation, and how I decided what exactly I want to learn

My focus will be:

• Ideation: Humble business ideas that have the potential to make $XXX per month and can be validated quickly by a solo-developer.
• Software Development: Web apps using Ruby on Rails.
• Marketing: Effective product launches and personal brand building via blogging, podcasting, and Twitter.

The three steps I will focus on for each area are:

• Acquiring knowledge. Reading books, articles, case studies.
• Solidifying knowledge. Writing and talking about my learnings.
• Applying knowledge. Generating business ideas, developing and launching software products, building a personal brand.

Resources mentioned:

• There's no speed limit by Derek Sivers
• I'm Launching 12 Startups in 12 Months by Pieter Levels
• MAKE by Pieter Levels, General Overview
• The Mom Test by Rob Fitzpatrick, Ideation
• Generating Product Ideas by Artiom Dashinsky, Ideation
• The E-Myth Revisited by Michael E. Gerber, Management
• The Personal MBA by Josh Kaufman, Economics
• Dotcom Secrets by Russell Brunson, Marketing
• Ruby on Rails Tutorial by Michael H artl, Software Development
• The Millionaire Fastlane by MJ deMarco, Mindset
• Keys to Great Writing by Stephen Wilbers, Marketing

People Mentioned:

• Jon Yongfook
• Mubashar Iqbal

“Build your own dreams, or someone else will hire you to build theirs.” ― Farrah Gray

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” ― Haruki Murakami