Episode 63: Nurture Your Business: How to Create a Challenge with Dana

The Boss Mom Podcast

This is a Nurture Your Business segment with Dana. In today's podcast episode Dana gives a step by step process on how to create a great, buzzworthy challenge that will change peoples lives.

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In this episode you’ll hear:

• What decisions do you need to make before you a challenge.
  • Find a buzzworthy title.
  • Duration.
  • Is it going to have a launch or will it be evergreen?
  • What tools are you going to make?
  • What is the user experience going to look like?
  • What do you want the outcome to be?
  • Who do you want to help? Who are you targeting?
• How to create emails for your challenge.
• Do a wrap up email at the end.
• Time frame for doing a challenge.

Recommended links and resources:

• Boss Mom Academy

Can I quote you on that?

• You need to keep them engaged to the end, that's the real victory. - Dana
• Your titles matter. Think benefit over factor. - Dana
• Before you do your launch, create buzz around the challenge. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at [e-mail] Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

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