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Feedback frenzy

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Manage episode 229744248 series 1301267
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's hard to buy anything these days without being asked to rate or review it. Evan Davis and guests look at how have businesses such as Tripadvisor, Feefo and Checkatrade have altered the relationship between companies and consumers? Do you trust the wisdom of crowds more than an expert's view? Guests Matt West, Chief Executive of Feefo Rob Paterson, Chief Executive of Best Western Hotels GB Caroline Wiertz, Professor of Marketing and Associate Dean for Entrepreneurship at the Cass Business School in LOndon

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340 episodes

Artwork

Feedback frenzy

The Bottom Line

2,708 subscribers

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Manage episode 229744248 series 1301267
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's hard to buy anything these days without being asked to rate or review it. Evan Davis and guests look at how have businesses such as Tripadvisor, Feefo and Checkatrade have altered the relationship between companies and consumers? Do you trust the wisdom of crowds more than an expert's view? Guests Matt West, Chief Executive of Feefo Rob Paterson, Chief Executive of Best Western Hotels GB Caroline Wiertz, Professor of Marketing and Associate Dean for Entrepreneurship at the Cass Business School in LOndon

  continue reading

340 episodes

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