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Episode 072: Interview with Zeenat Ahmed-Peto
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Today's episode features an interview with Zeenat Ahmed-Peto, winner of Best Customer Service at the 2023 Best Businesswomen Awards. Given this is one of the most competitive and demanding categories to win, I was delighted to speak to Zeenat about her success.
Her approach to customer service in the therapy field makes her stand out. Once your a client of Zeenat's, she's with you for life as you will hear.
Find out how a successful teaching career transitioned into training to become a therapist, determined to help others as she had been helped herself.
She is full of excitement about her success in this year's awards, and will explain why entering has been such a positive process and the impact could be so crucial to her business.
This is a great episode for anyone who wants ideas about enhancing their customer offering, or who are thinking about entering awards. It is also a fantastic example of an individual who had a well-established career, but decided it was time to do something different. She grabbed the opportunity with both hands and now does a job, running a business she loves.
{1:36} How Zeenat moved from teaching to becoming a hypnotherapist.
{3:10} Why clients come to Zeenat.
{4:45} It's not just about hypnotherapy
{6.12} The challenges of tranisitioning from teacher to businesswoman.
{8:20} The importance of connecting with other businesspeople.
{9:05} Why Zeenat entered awards.
{10:22} Zeenat's approach to customer service.
{14:45} The future of Zeenat's business.
{16:21} Zeenat's forthcoming book.
{17:08} The biggest challenges of being a small business owner in recent years.
{19:47} Face-to-face v online consultations.
{20:17} The benefit of awards.
Connect with Debbie at The Business Awards Show
Connect with Zeenat at https://zeenatahmedpeto.com/
Facebook: https://www.facebook.com/ZeenatCognitiveHypnotherapy/?locale=en_GB
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