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Episode 082: Building loyalty in hospitality with Ashleigh Donald
Manage episode 393215188 series 2915685
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Building loyalty in the hospitality industry is our latest episode of the Business Awards Show. Ashleigh was voted Best Businesswoman in Marketing and PR at the 2023 Best Businesswomen Awards. She explains why she and her husband set up their business Halo Business Consulting offering businesses in the hospitality sector the benefit of their twenty years' of experience in marketing, PR, and customer experience in the industry.
Ashleigh explains why the pandemic was such a pivotal moment in hospitality, and how it affected her and her customers. The changes that have emerged have had a huge impact on customer behaviour and the way hospitality businesses interact with their customer base.
She has added awards as an essential strategy in her business. Winning the Gold Award in the BBWA last year has already reaped dividends as Ashleigh explains.
If you have a hospitality business, or indeed any business where building customer loyalty and delivering a great experience is vital, this episode will be of real help. Ashleigh's tips on building loyalty, getting more reviews, and improving delivery at each customer touch-point will help every customer-facing company raise their game.
{1:28} The work of Halo Business Consulting.
{2:53} The challenges and success of the pandemic.
{5:40} Ashleigh's core customer base.
{6:57} Where the name Halo originated from.
{8:50} The changes in the hospitality sector post-Covid.
{10:15} Delivering customer experience in the industry.
{11:36} Bringing together all elements of customer loyalty to build loyalty.
{13:40} Why awards are important to Halo.
{15:10} Collaborating with fellow finalists.
{15:58} Discovering the Best Businesswomen Awards.
{18:20} Ashleigh's experience at the final.
{19:25} Winning brings positive PR.
{20:37} Tips to build customer loyalty.
{23:10} How to get more from reviews.
{25:45} What's next for Halo.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Ashleigh: https://www.gohalo.co.uk/
LinkedIN: https://www.linkedin.com/in/ashleighdonald/
Instagram: https://www.instagram.com/haloitsashleigh/
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