Episode 102: The Brand Strategist with Aarti Parmar

The Business Awards Show

The Brand Strategist with Aarti Parmar is the latest episode of The Business Awards Show. Listen as Aarti explains how she came to recognise branding was her speciality, and how she has built a business helping others find their purpose and create strategies to fulfill their goals.

In our conversation, we discuss the process Aarti implements to help her clients form their brand and drive their business forward. She has become a respected adviser for the revered business support network Enterprise Nation. She even won one of their awards!

Aarti began entering awards in 2016, has won a SHE award and recognised how essential they are for brand-building. To confirm her support for business awards, she became a judge of the Best Businesswomen Awards in 2022 and tells us why this means so much to her. Anyone thinking of entering awards will find this conversation fascinating, because Aarti provides crucial advice about what a judge looks for in a strong entry, and how to make it easy for them to review your application.

Aarti continues to develop her own business and tells us about some of her plans for the coming months, including the launch of a group branding programme.

This is an inspiring edition of the Business Awards Show, highlighting brand as the foundation of any business, and why awards can contribute so much to that process. For any entrepreneur struggling with their brand or thinking of entering awards for the first time, this is a wonderful starting place.

{1:24} Why Aarti became a branding specialist.

{4:08} Aarti's client branding process.

{6:22} It's more than just a logo!

{7:22} Building a brand.

{9:53} Becoming an Enterprise Nation adviser.

{10:25} Winning an Enterprise Nation award.

{11:25} Why Aarti began to enter awards in 2016.

{13:26} Winning a SHE award.

{15:26} The effect of being an awards judge.

{17:30} Becoming a Best Businesswomen Awards judge.

{21:58} Why recognition matters to awards finalists.

{23:07} Elevating your brand throiugh awards.

{24:36} What a judge looks for in an awards entry.

{26:13} What frustrates Aarti in applications.

{27:15} How to provide evidence in an easy way.

{28:53} The elements judges review in an entry.

{29:21} Aarti's plans for the next twelve months.

{33:34} Encouraging Asian women to enter more awards.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Aarti: https://www.aartiparmar.com/

Instagram: https://www.instagram.com/aarti.parmar/

Facebook: https://www.facebook.com/apBrandCommunications

LinkedIN: https://www.linkedin.com/in/aartiparmar/