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Episode 111: Branding and Award Design with Natalie Murray
Manage episode 430591857 series 2915685
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Natalie Murray is an award winning graphic designer with 20 years experience. She runs two design agencies Acknowledge and The Edge Brands and has clients around the world. Within the Edge Brands she loves working on not just the visuals of a brand, but all the strategy and essence of who they are as a company. Within Acknowledge she helps people to celebrate their success with awards in the M&A industry.
Natalie has been an active networker to grow her business and tells us what has worked well for her. As she says, the best way to get a business off the ground is to go out there and meet people.
Having been an award designer for over ten years, it is not surprising that awards have been on her radar from the early stages of her business. She has a clear awards strategy, having applied for local and national recognition. It's obviously working as she just won Exporter of the Year at the SME Beds Awards.
There is some fascinating advice on branding your business during our discussion, and a series of pitfalls that many business owners fall into. Find out how you can avoid them.
With three children to manage as well as her businesses, Natalie explains how she balances the needs of both without going crazy!
If you are interested in branding, are starting to think about an awards strategy, or simply enjoy hearing about the journey of successful businesswomen, this episode will keep you engaged throughout.
{2:04} Natalie's business journey.
{3:28} Why Natalie started her own business.
{4:15} Running two businesses.
{5:15} What makes an aesthetically pleasing award.
{6:41} Building the branding business.
{8:02} Natalie's networking approach.
{11:28} The successes and failures of running a new business.
{13:05} The common mistakes of business branding.
{14:21} How Natalie starts a branding project.
{15:50} Rebranding the Best Businesswomen Awards.
{17:50} Working collaboratively with a branding specialist.
{19:03} Natalie's award strategy.
{20:26} Natalie is shortlisted for three categories at the SME Beds Awards.
{23:12} Natalie's business tips.
{24:07} Juggling children and business.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Natalie: https://www.the-edge-brands.co.uk/
https://www.acknowledgedesigns.co.uk/
Instagram: https://www.instagram.com/theedgebrands/
https://www.instagram.com/acknowledgedealtombstones/
Facebook: https://www.facebook.com/theedgebrands
https://www.facebook.com/acknowledgedealtombstones
116 episodes
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