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Kate Osler: From PR exec to MD of a global business
Manage episode 327271968 series 3334175
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Topics.
>Where it started- entry into the world of music/events
> Starting from the bottom-flyering, working in music bar, booking small bands
> Working at a brand advertising agency in London
> First experience of working at a festival
> Ambition- wanting to be like the senior people in the team
> Saying yes to everything
> Moving into the world of music festivals
> The world of PR what it was, and how it’s changed
> The importance of connected marketing and messaging
> Love of story telling- selling a feeling
> The emergence of paid media
> Managing marketing budgets
> Moving to Vegas
> Transition into the world of hospitality
> Finding what your festival wants to be known for
> Moving back to the UK and joining the Eldorado team
> The importance of a strong team
>Eldorado- what to expect from the festival
> Dealing with stressful situations
> Leading a team, pushing people and giving them responsibility
> Creation of the co-working space
> Work life balance
> 4 day working week
> Life as a COO
> Constantly learning
> What’s next, what’s coming up for Kate and the company.
15 episodes
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