Why Revenues Are More Important Than Earnings

The Business Trendsetter Podcast

There is nothing more important to a sustainable business than revenues. Revenues are the barometer of how you are doing compared to all competition. If you aren’t growing your revenues, you are dying. Even if you are making profits. Nobody ever saved their way to prosperity, but you can thrive on growing revenues even when earnings are shallow and unpredictable.

This podcast explains how a 20+ year of company reviews has demonstrated that for big companies, small companies, public and private revenues provide the road to success. While few seem to know it, your business has to grow at 10%/yr every year, year after year, to sustain itself. If you aren’t growing at that rate, even if you’re making good profits, you are eating away at your long-term survival.

And if we are going into an economic stall, or recession, revenue growth is more important than ever. This podcast further explains how research into the Great Recession bore out that those who focused on revenues – and revenue growth – faired much, much better than those who tried to preserve cash and earnings while letting revenues stall.

Thinking Points:

• Have you demonstrated a consistent record of 10%/yr revenue growth?
• Will you sacrifice earnings in order to maintain and grow revenue?
• If the economy falters, do you have plans to grow revenues – even if it costs you earnings?