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Ep01: The Power of Your Brand - Featuring Caroline Smith of Smudged
Manage episode 385042565 series 3528407
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In this episode of The Business Wisdom Show, host Neil J Lloyd interviews branding expert Caroline Smith of Smudged about strategies for developing a strong brand. They discuss how brands represent a company's identity and values. Caroline emphasizes knowing your target audience and speaking their language. She explains when rebranding is needed versus just refreshing a brand. Caroline shares examples of big brands doing it right like Disney and Coca-Cola. She advises small businesses to audit their brand performance and consider getting an outside perspective. Overall, an insightful discussion about brand purpose, evolution, and connecting with your customers.
Smudged: https://wearesmudged.com/
Episode Sponsors:
SIARP
IT Support & Cyber Security that makes business owners happy
https://siarp.uk/
BizSpace
Tailored office and workspace solutions for UK businesses - from small start-ups to large enterprises
www.bizspace.co.uk
This Podcast is a Production of:
Zokit Business Hubs - the leading network and resource for owners, directors and entrepreneurs. https://zokit.co.uk/
B-Scene Media - The award-winning media production company specialising in creating video and audio content to help businesses and brands be seen and connect with their customers. https://www.bscene.media/
Lead Producers: Neil J Lloyd and Jake Weller
8 episodes
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