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The Secret Sauce of Product Mix
Manage episode 384044086 series 3467497
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This episode is brought to you by ECRS, Tey Art Wholesale, and Fentiman’s.
In this month’s episode, we’re talking about one of the “P”s of Category Management - product mix. Chris chats with Andy Oelrich from MaMa Jean’s Natural Market and Deli about space planning. Next, we’ll hear from CADIA about how to decide on product mix when building a successful EDLP program. Plus, our own category management experts - Lauren Bartel and Matt Ryan - give their insights on why you should consider seasonality and other factors when putting together your endcaps and SKUs.
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