#161 - Behind the Seams of Alpine Fit with Jen Loofbourrow

The By Land Podcast

Text the show!

Jen Loofbourrow is the Owner and Founder of Alpine Fit, a baselayer-focused brand that offers multiple fit options in a custom odor-resistant fabric. Jen joins the show to talk about her background in the outdoors, why she launched a baselayer clothing brand, why proper fit is so important, and much more!
Show Notes and Links

• PCT Days recap
• Getting involved with the long-distance crowd
• Seeing products in the wild for the first time
• Why start a base layer brand?
• Jen’s custom fabric for Alpine Fit
• Jen’s outdoor backstory
• Learning how to pack the essentials
• Having options, but not TOO many options
• Emory’s vision of a perfect outdoor store
• On customers wanting a personal connection
• The importance of offering multiple fit options
• How Jen manages fit options
• Tailoring from Alpine Fit
• The building blocks of Alpine Fit
• The importance of a proper fit
• Bushwhacking Leggings
• Jen’s perfect layering system
• How to follow up with Jen and Alpine Fit
• https://www.facebook.com/alpinefitco
• https://www.instagram.com/alpinefitco/
• https://www.youtube.com/@alpinefit
• https://www.linkedin.com/company/alpinefitco

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