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Content provided by Simone Cimiluca-Radzins, CPA, Simone Cimiluca-Radzins, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simone Cimiluca-Radzins, CPA, Simone Cimiluca-Radzins, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Power of Event Marketing for Your Cannabis Business
Manage episode 320041061 series 3019564
Content provided by Simone Cimiluca-Radzins, CPA, Simone Cimiluca-Radzins, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simone Cimiluca-Radzins, CPA, Simone Cimiluca-Radzins, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Did you know that it takes more than 20 touchpoints to engage with a prospective customer before they buy from you?
With so much noise in the digital space, the limits for cannabis businesses to advertise on traditional social mediums because cannabis is a schedule 1 substance and federally illegal in the US (come on META, get with the changing tide), you want to be creative and engaging with your marketing dollars in cannabis.
One of the most effective ways of engaging marketing is events.
Adelia Carrillo, CMO at EventHi, joins us in this episode as we talk about cannabis event marketing trends and what to expect this year.
Eventhi is an online ticketing platform for cannabis-related events. With Adelia’s professional experience she is set to help bring life to EventHi’s brand, vision and mission.
Adelia sits on the advisory board for the International Cannabis Business Women Association and is a board member for San Diego Americans for Safe Access.
In 2021, she co-founded Blunt Brunch with business partner Parisa Rad, an event series empowering and bringing women executives together in the industry to connect, build business relationships and empower each other through blunt conversations, and unique experiences.
Adelia’s first position in the cannabis industry was as CEO of Direct Cannabis Network. DCNis the leading digital B2B news network highlighting the latest tech, entrepreneurs and innovative companies in the cannabis industry.
With her roots in the corporate and consumer electronics industry, her passion for technology, business and marketing has been a key strength in her transition into the cannabis space. Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis and the event industry.
To learn more about EventHi, visit www.eventhi.io.
Need help in starting your business the right way?
Download the Ultimate Startup Checklist here: https://www.cbmnetwork.com/courses/bizchecklist.
Connect with us!
—
Instagram: @cannabisbusinessminds
Youtube: @cannabisbusinessminds
Linkedin: Cannabis Business Minds Podcast
Have any feedback? Shoot us an email at simone@cannabisbusinessminds.com.
131 episodes
Share
Manage episode 320041061 series 3019564
Content provided by Simone Cimiluca-Radzins, CPA, Simone Cimiluca-Radzins, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simone Cimiluca-Radzins, CPA, Simone Cimiluca-Radzins, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Did you know that it takes more than 20 touchpoints to engage with a prospective customer before they buy from you?
With so much noise in the digital space, the limits for cannabis businesses to advertise on traditional social mediums because cannabis is a schedule 1 substance and federally illegal in the US (come on META, get with the changing tide), you want to be creative and engaging with your marketing dollars in cannabis.
One of the most effective ways of engaging marketing is events.
Adelia Carrillo, CMO at EventHi, joins us in this episode as we talk about cannabis event marketing trends and what to expect this year.
Eventhi is an online ticketing platform for cannabis-related events. With Adelia’s professional experience she is set to help bring life to EventHi’s brand, vision and mission.
Adelia sits on the advisory board for the International Cannabis Business Women Association and is a board member for San Diego Americans for Safe Access.
In 2021, she co-founded Blunt Brunch with business partner Parisa Rad, an event series empowering and bringing women executives together in the industry to connect, build business relationships and empower each other through blunt conversations, and unique experiences.
Adelia’s first position in the cannabis industry was as CEO of Direct Cannabis Network. DCNis the leading digital B2B news network highlighting the latest tech, entrepreneurs and innovative companies in the cannabis industry.
With her roots in the corporate and consumer electronics industry, her passion for technology, business and marketing has been a key strength in her transition into the cannabis space. Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis and the event industry.
To learn more about EventHi, visit www.eventhi.io.
Need help in starting your business the right way?
Download the Ultimate Startup Checklist here: https://www.cbmnetwork.com/courses/bizchecklist.
Connect with us!
—
Instagram: @cannabisbusinessminds
Youtube: @cannabisbusinessminds
Linkedin: Cannabis Business Minds Podcast
Have any feedback? Shoot us an email at simone@cannabisbusinessminds.com.
131 episodes
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Similar to The Cannabis Business Minds Show
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Wholesaling Inc with Brent Daniels
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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