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181 - Unmasking SEO: The Importance of Engaging and Relevant Content
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Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.
Time Stamps
- 00:15 - Episode Intro
- 04:25 - Discussing Google My Business and SEO
- 04:56 - The Role of Google My Business in SEO
- 05:55 - The Journey of Level 10 Contractor
- 08:15 - The Concept of Level 10
- 11:46 - The Marketing Mindset
- 13:03 - The Importance of Pricing in Business
- 13:48 - The Philosophy Behind Brand Building
- 14:52 - The Role of Identity in Marketing
- 22:20 - Your Website's Conversion Ability
- 27:25 - Why Does Organic Search Matter?
- 29:03 - The Problem with Buying Ads From Google
- 30:19 - Understanding the Role of SEO
- 32:52 - The Importance of Service Area Pages
- 35:27 - What Most People Don't Know About SEO
- 36:26 - Geo-Keyword Pairs in SEO
- 41:31 - The Critical Role of Content in SEO
- 42:05 - Does "One-time SEO" Work?
- 47:46 - Why Blog Pages Matter
- 51:54 - How to Win the SEO Battle
- 56:23 - Understanding the Long-Term ROI of SEO
- 01:02:55 - The Importance of Engaging and Relevant Content
- 01:07:10 - The 60:20:20 Rule in SEO
- 01:09:38 - Web Page Dwell Time
- 01:14:30 - Off-Page SEO & Link Building
- 01:18:54 - Optimizing Your Google My Business Profile
- 01:22:35 - Get in Touch with Rich Harshaw
Quotable Moments from Rich Harshaw
- "So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from."
- "You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case."
- "Websites don't rank. Web pages do."
- "You've gotta look at the geo keyword pairs as the battles that you wanna fight."
- "Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant.
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Resources
- Need Marketing Help? We Recommend Benali
- Watch On Youtube
- Follow On Social: LinkedIn, Facebook, Instagram
- Have Questions? Email us
More from Rich Harshaw
- Level 10 Contractor Website
- Request a Website Audit
- Email Rich
- Check out the Level 10 Contractor Daily Podcast
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